Website Analytics
A beautiful website means nothing if it’s not performing. I help small businesses understand what’s actually happening on their website — who’s visiting, what they’re doing, and where you’re losing potential clients — so you can make confident, data-backed decisions instead of guessing.
With a background in marketing and performance analytics, I translate complex data into clear, actionable insights you can actually use.
Website Analytics Services
Analytics Starter
Setup + baseline report
Google Analytics 4 setup
Google Search Console setup
Conversion tracking (forms, bookings, email signups)
Basic goal & event configuration
Baseline performance report showing:
Current traffic & sources
Top pages & engagement
Initial conversion metrics
Clear explanation of what’s being tracked and why
Growth Snapshot
One-time website performance audit
Website traffic & user behavior analysis
Conversion funnel review & drop-off points
Page-by-page engagement insights
Traffic source effectiveness (search, social, referrals)
SEO visibility & search performance overview
Prioritized recommendations for improvement
Readable report with clear takeaways (no jargon)
Monthly Insights
Ongoing reporting + recommendations
Monthly website performance summary
Traffic, engagement & conversion trends
What’s working vs. what needs attention
Key changes month-over-month
Actionable recommendations for the next 30 days
Optional executive-style summary
Email delivery with highlights (not just a dashboard)
Growth Insights
Monthly insights + SEO guidance
Everything included in Monthly Insights
Conversion rate optimization recommendations
Landing page & CTA performance review
SEO content & keyword opportunity insights
UX & layout suggestions informed by real user behavior
Strategic guidance to support long-term growth
Priority support & ongoing optimization mindset